How To Attract More Customers To Your Salon Without Spending A Fortune On Advertising
Every person who is working for someone else is craving to be his or her owner someday, in the sense that they all want to be the employer and not the employee. However, starting one’s own business is no easy task; you need money and all kinds of material things and most of all you need will power to face whatever that comes your way as no business becomes a success on the day it was started. The same theory applies to beauty salons too. The task of opening and maintaining a salon may not be as beautiful as you make your clients appear. So here are a few tips on how you can attract more customers without spending a fortune on advertising.
The design and layout
The moment you decide that you are going to open up a salon you should think about the design and layout. Where you would keep the equipment, how the lighting is done, where you are going to place the wash basins, etc. If you do not have a solid design, both the customers and may be inconvenienced.For example, if you did not plan the power load correctly with the help of a reputed electrical services Manly company you may end up experiencing power breakdowns each time you plug in an equipment such as a hair dryer. The customers are definitely not going to like the hassle or the delay and may not book another appointment with you no matter how good you are. In addition to the advantages related to power supply and wiring, the contractor (if you found a good one that is) will carry out an energy audit to ensure that your facility is energy efficient so that you will not be spending your whole income on the utility bills.
Make sure you use good quality products from the beginning. The word of mouth is the best advertising strategy and it will not cost you a thing. A satisfied customer is sure to recommend your salon to his or her friends and acquaintances and the observers who are impressed by your work are more than likely to book and appointment with you. If you do not use good quality products the end result may not always be what you expected and, more dangerously, there may be side effects that may even make you end up in court.
If the customers are comfortable while they are waiting for their turn or the appointment, if they come in early, they tend to think fondly about the establishment and this will enhance the effect your work has on them. So, spend a little more money and install http://cooperelectricalandair.com.au/belmont/ and a TV and also keep a few fashion magazines within reach. No matter how much we deny it, we are all vain in some way or the other and we prefer a stately establishment to a shabby one.
If you have others assisting you, make sure that they are polite and are friendly. No one wants to come into a hostile environment no matter how good the beautician is. Furthermore, make sure that the staff are clean and are not unhealthy. People spend hours in beauty salons and they do not want to catch colds and other viruses while they are there. If you do these little things right, people would be sure to talk about your salon promoting it even without their knowledge. Thus, you will not only retain your clientele but will also grow it each day.